Point-of-View Architecture
01The 3–5 ideas you defend in public, drawn from your actual experience and conviction.
Founder Positioning the most credible voices in your category.
Buyers research the people before they trust the company. When the founders and senior operators behind a B2B business are invisible, the company inherits a credibility gap that no amount of paid distribution can close.
Overview
What this engagement actually does.
We build a founder positioning system — not a personal-brand factory. That starts with a sharp point of view: what you actually believe, the contrarian take you can defend, the problems you're qualified to talk about, and the audience worth talking to. From there we design a content rhythm (long-form, LinkedIn, podcasts, and selective speaking) that respects your time and produces compounding authority. We help shape the work — interviews, drafting partnerships, editing — and measure based on inbound, hiring leverage, and pipeline influence, not vanity engagement.
Right Fit If
- Founders and senior operators whose insight is the company's strongest competitive moat.
- Companies in technical or considered-purchase categories where credibility precedes selection.
- Executives who want a system they can sustain — not a posting treadmill.
- Teams who have tried 'just post more on LinkedIn' and found it didn't move the business.
Deliverables
What you get, tangibly.
Concrete artifacts and systems — not slide decks that gather dust.
Audience Definition
02Who you're writing for, who you're not, and how that shapes every post and conversation.
Content Operating Rhythm
03A weekly cadence calibrated to your role — what gets written, what gets recorded, what gets repurposed.
LinkedIn Authority Plan
04LinkedIn as one disciplined channel — never your identity. Posting, commenting, and DM strategy.
Podcast & Speaking Strategy
05Which shows, conferences, and rooms are worth your time — and how to be invited.
Inbound Capture System
06Profile, calendar, and content infrastructure that converts attention into qualified conversations.
Outcomes
Indicators that the system is working.
Representative outcomes from mature engagements. Every business is different — we set targets together.
12 Mo
To compound recognizable authority
+220%
Inbound profile views in mature programs
1 Voice
That sales, hiring, and partnerships pull from
How It Works
A predictable engagement. Not a black box.
01
Excavate
Interviews to surface real conviction, not generic takes.
02
Architect
Define point of view, audience, and content pillars.
03
Produce
Co-author the first 6–8 weeks of content to lock the voice.
04
Sustain
Ongoing rhythm, light coaching, and quarterly recalibration.
FAQ
Questions about this service.
Don't see your question? Bring it to the audit.
- Do you ghostwrite for founders?
- We co-write. The conviction has to be yours. We handle structure, editing, and the parts that don't need your time — but the ideas come from you.
- How much time will this take me?
- Typically 90–120 minutes per week once the system is in place. We design the rhythm around the time you actually have.
- Will this work if I'm an introvert?
- Yes. The best founder positioning programs we've run are with operators who hate performing online. Conviction reads louder than charisma.
Related
Capabilities that strengthen this one.
Next Step
Diagnose your founder positioning in 30 minutes.
A working audit, not a sales call. Bring your sharpest questions — leave with a clearer picture of what's actually broken and what would move the needle.